How to Guest Blog to Boost Online Traffic at your Website

To grow a business using online platforms, guest blogging was the most effective one. But back in the time, link building spammers stuffed guest posts with keywords and back links. As a consequence, guest blogging lost its charm and turned into a spammy practice.

Does that mean days of guest blogging have gone? Luckily the answer is “NO”.

How?  Below guidelines tells you how to make an effective guest blog post in the present scenario of online marketing.

Color Psychology in Logo Design speaks what a Business is all about !

Business logos are the face of a company. They speak of the brand and make it easy for the target audience to recall the brand just by having a glance on it. Therefore, a well designed business logo is an integral part of marketing strategy for any online business and colors play a very important role in it. They invoke viewer’s visionary senses and affects or may invoke the buying decision.

Every color has its own meaning and certain implications on business logo. To complement the specific elements of the logo and to intensify its message it’s important to pick the right color.

Benefits of Content Marketing for Online Businesses

Good content marketing strategy is today’s need for all online businesses big or small. Quality content has evolved as the deciding factor for transforming visits into sales and to grow the business. Therefore, every online business is looking for a new and refreshing content format that can boost any innovative marketing strategy.

To promote the online business with content, digital marketers were making more use of plain flat textual content formats, like articles and blogs. But somehow social media has contributed to tremendously change the face of content.Visual content like infographics, video series, meme and images are getting more likes and shares than the text based content.

How to Improve Your Mobile Content Marketing Strategy?

Content Marketing is a very essential for the growth of business. However, content marketing strategy is not same for desktop and mobiles. Mobile users don’t recommend a business with a poorly designed mobile website.

For the successful mobile content marketing it is important to have the understanding of user’s behavior in using mobile devices. The better you understand user’s search habits and locations, the better your content will be. Since the roll out of Google’s Hummingbird update mobiles are no longer a separate channel.

How to Integrate Email Marketing and Social Media?

A digital marketer keeps on experimenting with new tricks and tactics to reach the targeted audience. He has to be up for all means and ways, whether its email marketing, social media, or content. One single medium can be very much effective for a business but, if a marketer will focus on one platform only, then he/she will definitely miss out the opportunities associated with the others.

So, let’s integrate these channels to make our approach to our audience not only unique and refreshing but also boost our business with this new marketing strategy.

In this post, we will learn how to integrate email marketing and social media; to make the most out of the two most powerful digital platforms.

Is Your Website Mobile-Friendly? Use these 3 Tools to Find Out

Google is about to update their algorithm and this time it will have a big impact on SERP that seems to be bigger than penguin and panda.

If you do not have a mobile friendly website, on April 21 you may find it difficult to rank in Google mobile search result.

How Google My Business helps Small Businesses?

In 2014, Google introduced “Google My Business”, a one-stop place for promoting small and local businesses. It is a successor of Google Places. Businesses now have access to their products in one place and it’s easier for them to update business information on Google Search, Maps, and Google+. They also have access to other applications like Hangout, Analytics, and Insights.

For businesses who want to create or manage local places listings on Google or to increase their visibility in Google Search, it is vital to use Google My Business.

Facebook’s New Event Subscription Button

The social networking site Facebook rolls out a new feature “Event Subscribe” Button which will allow subscribing the events managed by artists, bands, businesses or other Facebook pages.

Facebook has added “Subscribe” button to the pages on events section under the event’s ‘Like’ button. This will allow Facebook users to follow events section of any page and get the notifications about the events organized by their favorite artists or bands.