Color Psychology in Logo Design speaks what a Business is all about !

Business logos are the face of a company. They speak of the brand and make it easy for the target audience to recall the brand just by having a glance on it. Therefore, a well designed business logo is an integral part of marketing strategy for any online business and colors play a very important role in it. They invoke viewer’s visionary senses and affects or may invoke the buying decision.

Every color has its own meaning and certain implications on business logo. To complement the specific elements of the logo and to intensify its message it’s important to pick the right color.

Take a look at color psychology in logo design of some most popular colors to know what a business logo speaks about the brand.

1.Violet:

Violet is the color of royalty, luxury, spirituality and wisdom. It makes a brand creative, imaginative and wise. It gives a soothing and calm look to its viewers.

Shades of this color can be found in many educative and luxury product logo’s. Some common examples are: Yahoo, Cadbury, Monster.com, etc.

2.Blue:

It is the most popular color in the designing of corporate logos. Color of sincerity, professionalism, strength and loyalty makes it the hot favorite of financial institutions, medical and government bodies.

Examples of this popular logo color are: British Columbia, Pfizer, HP, etc.

3.Green:

Green represents health, growth and freshness. More often, green is found in eco friendly companies. TV channels like Animal Planet, food and beverages like Tropicana, Starbucks have made good use of this color to represent connection with environment.

4.Yellow:

Yellow color is full of warmth, positivity, energy and wealth. But it should be used cautiously as it is also used as a warning sign. However, it shows clarity and grabs good attention of shoppers.

 Few successful brands using this logo color are Nikon, Sprint and Yellow Pages.

5. Orange:

Orange stimulates mental activity, creativity and modern thinking. This color usually generates Call to Action – Buy, Sell and Subscribe. Commonly find in business logo that intends to stimulate emotions and appetites - Nickelodeon, Blogger, Dunkin Donuts, etc.

6.Red:

Trust, aggression, intensity and passion are common attributes of red color. It makes a brand young, bold and dynamic. This color is usually used in businesses like food and beverages to stimulate appetite. It gives a feel of urgency and best to clear sales. Logo of CNN, Red Bull and Canon are few good examples of a successful brand logo of this color.

Color psychology is an important aspect to consider before designing a business logo. Learn what the audience wants from a business to make an appropriate choice of best color to design a business logo.

For any further queries regarding designing of corporate logo, feel free to contact our web designing experts or make a comment in the given text box.

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