Content Marketing is a very essential for the growth of
business. However, content marketing strategy is not same for desktop and
mobiles. Mobile users don’t recommend a business with a poorly designed mobile website.
For the successful mobile
content marketing it is important to have the understanding of user’s
behavior in using mobile devices. The better you understand user’s search
habits and locations, the better your content will be. Since the roll out of
Google’s Hummingbird update mobiles are no longer a separate channel.
While creating a strategy on contents for mobile devices
following points should be considered:
1. Responsive design
of website for various platform
Users access Internet through various devices with
different screen sizes and resolutions. Thus, it’s important to adjust the
content accordingly. Failing to do so may lose customers. Businesses need
websites that looks great as well as are easy to navigate.
2. Touch design
In today’s world all the devices come with touch screens,
so mobile website optimization is mandatory with prime focus on keeping big buttons and clear
links easily accessible by the users. Sites should also be responsive for
multiple touch events.
3. Well distributed
content on mobile
The content should fit on the screen with short readable
links and numbers. The longer links can be cut short or wrapped.
4. Keeping customer’s
location in mind
Most users use mobiles for local searches or to find
services in their locality. So providing content based on the user’s location
is also key for better content marketing.
5. Using existing content
Fresh content is essential for websites, but producing
new content regularly is tough. Using old content in a fresh and interesting
way is a key for successful mobile content marketing strategy.
6. Increase engagement
Engagement of users on the site is important for strong
business. Asking for reviews, ratings or signing up for newsletters are good
ways of improving conversion rates.
While creating content strategy for mobile devices good design should be focused, such as
While creating content strategy for mobile devices good design should be focused, such as
- Short texts, bold colors and minimalistic visuals.
- Provide great user experience.
- Short and catchy subject lines.
- Visual content.
- Call to action.
- Interactive maps.
Mobile optimized content is a good way to improve conversion rates through content marketing. Thanks for sharing these tips.
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