In 2014, Google introduced “Google My Business”, a one-stop place for promoting small and local businesses. It is a successor of Google Places. Businesses now have access to their products in one place and it’s easier for them to update business information on Google Search, Maps, and Google+. They also have access to other applications like Hangout, Analytics, and Insights.
For businesses who want to create or manage local places listings on Google or to increase their visibility in Google Search, it is vital to use Google My Business.
Google+ is often taken as a struggling social media network but small businesses can use it as a powerful tool to boost their online presence. It is also an ultimate resource to maximize visibility on Google search pages and generate traffic because Google+ pages are commonly displayed highly in search pages.
Google has launched a portfolio of tools to allow brands to connect to the consumers with the vision of providing best search results as per user’s request. Google My Business provides a Google Plus page that a business manages, and dashboard of various tools to communicate with the consumers.
Google My Business provides following features that can help business stand out:
Businesses need to verify their listing information on Google to be found on local listing and with the integration of Google Plus and Places it’s easier for them to be found on Google Plus query.
For businesses who want to create or manage local places listings on Google or to increase their visibility in Google Search, it is vital to use Google My Business.
Google+ is often taken as a struggling social media network but small businesses can use it as a powerful tool to boost their online presence. It is also an ultimate resource to maximize visibility on Google search pages and generate traffic because Google+ pages are commonly displayed highly in search pages.
Google has launched a portfolio of tools to allow brands to connect to the consumers with the vision of providing best search results as per user’s request. Google My Business provides a Google Plus page that a business manages, and dashboard of various tools to communicate with the consumers.
Google My Business provides following features that can help business stand out:
- Google+: Share text, photos, links, videos, and events of your business.
- Insights: After verifying your business you can check insights (visibility, engagement, and audience) of your business page.
- Reviews: You can check reviews of your customers.
- YouTube: You can manage your YouTube channel.
- Google Analytics: Access your Google Analytics dashboard.
- Start a Hangout: Start or join a Hangout with you customers.
- Adwords Express: Manage and setup bids for your online campaigns.
Businesses need to verify their listing information on Google to be found on local listing and with the integration of Google Plus and Places it’s easier for them to be found on Google Plus query.
Quiet interesting to know about Google My Business and the way it helps in promoting small business. Do share more.
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