On-Page Vs Off-Page SEO: Which is better Search Engine Optimization Strategy?

When it comes to make a website more searchable on search engine result pages, many factors play important roles like – website design and easy navigation, attractive as well as search-friendly graphics and visibility over social networking sites.

And for that there are two important optimization techniques: on-page and off page SEO. Though which of these two is more important is the most debated topic of search engine optimization, the truth is both are equally important and vital for a customized search engine optimization strategy and good ranking on SERP.

Now the question is what percentage is good for on-page and off page optimization?

- If a site is about to launch or have been recently launched, then you have to work more on site structure, content and keywords. Therefore, you need 90 to 100% of on-page SEO to work for couple of months.

-Once the site structure is in place and you need to generate links, the mix will shift to 70 to 80 % on-page and rest will be your off page SEO activity.

But here’s the catch: there is no hard and fast rule to stick to this proportion only. The proportion of this mixture will keep on changing as per your site and business needs.

Let’s have a look at some good link building practices for generating quality links (Off-page Optimization) and On-page activities keeping your business and search engine guidelines in mind.

I.  On - Page Optimization

The below mentioned are the key elements of a successful on page optimization.

• Original, unique and high quality content with prime focus on a single keyword will help to achieve improved search rankings.
• Inter linking helps to enable users navigate your website more easily and will keep them there longer.
• Keyword relevant title tag of up to 65 characters; <h1>, <h2>, <h3> tags with combination of primary and secondary keywords; and a descriptive meta description of at most 165 characters will  give you high click through rate (CTR).
• URL structure of website pages should reflect the main points of what the page is all about.

II. Off-Page Optimization

After the Google’s penguin and panda update, this process has drastically changed. Below are some best practices for Off-Page optimization.

• Acquiring quality back links from relevant and high PR sites is the success mantra for off page  optimization.
• Image sharing, video sharing, posting info-graphics on relevant platforms, creating discussion  opportunities on Question-Answer and forum sites and encouraging participation in such  discussions, etc regarding the same are the best ways to promote any business.
• Adding social book marks is the ever-green off page activity for good SERP results.
• Guest blogging is also a very effective way of getting of quality back links.

Therefore, for long term good results on search engine result pages, you have to include Site Optimization (on-page) and link building activities(off-page) in your search engine optimization strategy.