Improve conversion rates with lead generation optimization tips

Before starting to optimize leads for improving website’s conversion rates; it’s very important to know - which are those most essential elements that convert a casual website visitor into a valuable potential lead and what is the overall lead generation process?

When it’s about generating leads, below elements of a website plays a very important role:

• Website Design
• Call to Action (CTA)
• Landing Page
• Thank you Page

How?

When a visitor visits a website and finds it informative and easy to navigate, he / she gets encouraged and keeps on browsing and exploring more and more information on the website. Once the visitor is done with the research part and finds something interesting, he/she clicks on Call to Action located on the web page. CTA drives the visitor onto a landing page where the visitor fills up all his/her details for the product/service delivery. After this entire process, visitor is then taken to the ‘thank you’ page which is the final destination of the entire lead generation process.

This was the basic of lead generation.  Now, let’s dig in to know-how to improve conversion rates with lead generation optimization.

1. Analyze your present status of generating leads

Before you begin, analyze your current state of lead generation to understand in which areas you need to work more for lead generation optimization. For this, evaluate your landing page visits, CTA clicks and ‘thank you’ page shares to understand which of these performing the best and which needs more improvement for generating good leads and conversion rate optimization.

2. Work on each element of lead generation process

- If your visitor does not spend much time on your site or if they move out from your site from the first page itself, re-consider the overall designing of the website. Make sure every web page of yours, leads your visitor to another one in a logical and convincing way.

- Use bright colors and simple design for call to action. Ensure the button is situated at the most appropriate place and stands out from the entire web page.

- Add social proofs of your past success and achievements on the landing pages. An image of happy customers and satisfactory feedbacks adds credibility in customer’s mind for your business.

- Along with saying ‘thank you’, add a social sharing button or a form for another related offer they might choose to avail.

3. Do A/B testing

Create two different versions of the same website page and test which out of these two do wonders for your conversion rates. This is the best way to generate more potential leads with your existing traffic.

4. Foster your leads

No potential lead is going to magically turn into your customer. You need to work on that lead.

Follow up the lead with emails consisting of some good and informative content. Learn about the lead as much as you can and customize your sales pitch or sales strategy accordingly.

Use these lead generation optimization tips for better conversion rates of your website or just in case you still have any doubt, do contact our lead generation experts.