Why link building is important for online business?

Link building has always been an important component of SEO strategy for online businesses to improve search visibility. Even though it has changed a lot in last few years but it’s definitely not dead. Search engines use these links for:

-Discovering new web pages

-To determine ranking of web pages

Therefore, by increasing the number of high-quality links for your website one can boost their website traffic and can significantly improve rankings over SERP.

Here are reasons why link building is important for online business and why there is a need to invest in this SEO strategy.

1. Improves search visibility

Quality links are at the core of search engine algorithms. They are the best tool used by search engines to rank any website on SERP.

The more high quality back links you will direct at your website, the more authoritative your website will appear to search engines and the better your chances would get to rank high on search engine result pages.   

2. Boost web traffic

Links built on popular sites relevant to your business, give you an opportunity for converting visitors into sales leads and eventually boost your overall traffic and sales revenue.

3.  Increases credibility of a brand

With link building campaigns, brands not just reach to other blogs and websites within their niche to obtain quality links for their website, they also build long-term relationships with influential people.

This improves the credibility of a brand among its audience and helps in future link-building endeavors.

4. Compliments other online marketing activities

Link building experts propels other online marketing activities like – content marketing, blogging, ORM, social media, etc. to outreach them to the targeted audience. How? Let’s take an example of content marketing.

You have written content for your targeted audience, posted it; but what if it’s not visible to them? Then, all you hard work will go in vain. This is not the case, however, with link building as it helps in bettering the visibility of your content to your targeted audience and will boost your content marketing efforts.

Even though, it’s bit difficult to build organic and high-quality links on relevant and popular web pages and websites, but, once you start building valuable links that people find useful to share, your link building efforts will be worthy.