Lead Generation Tips for your LinkedIn Business Page

When it comes to sales, lead generation is an extremely important part of it. To run a successful business, finding right people to sell products and services is as important as actual selling. You can’t make a sale to a person or to a company unless they are interested in your services or products. And thus lead generation eases the sales process by finding the right people for you.

The recent advancements in technology have put social media channels on good use, not just for entertainment and to connect with people, but also for businesses and marketing. These social channels can also be used to generate some ideal business leads.

This post is also about one such social media platform – “LinkedIn” that can be used for lead generation.

So, how will you generate leads with LinkedIn?

Here, are some lead generation tips through LinkedIn.

1. Create a profile

Introduce yourself on this social yet highly professional platform by making one complete profile of yours.

·         Make a good use of the keywords and services/products you are offering in the section below your name to attract people and companies of your interest.

·         Make the profile visually appealing by - completing employment section with keywords, highlighting accomplishment, adding videos, PPT, Whitepapers, etc.

·         Keep your profile open to allow more and more people to come and visit your profile.

2. Join Discussion Groups

LinkedIn is full of discussion groups for almost all type of business categories.

Join those groups respective to your business and start participating regularly on them. Help others with their queries by sharing your knowledge and ideas. This will build your relationships with other group members and will generate some useful potential leads for your business.

3. Build your business network

To find the possible leads, make a search for people on LinkedIn by typing targeted keywords, location, industries or interests that fit into your buyer category. Visit profiles that grab your interest and contact them with a good reason by either way – direct messaging, In-mails or by free groups.

Make a good impact and you can transform them into your ideal business leads.

4. Use LinkedIn Lead Collection

There is an optional feature called “Lead Collection” on LinkedIn Ads. It allows advertisers to collect leads directly from LinkedIn Ad Campaigns. People click on your ads and get directed on your landing page with a button to request you to contact them. It’s an easy way to use LinkedIn for lead generation.

5. Stay Active

People usually connect with people or join groups on LinkedIn but never interact. Don’t do that. Be aggressive.

·         Daily or weekly update the business profile to stay in the regular news feed of the network.

·         Post latest industry trends, ask general industry questions and help others with your expertise.

·         Amplify your reach by connecting Facebook and Twitter with LinkedIn. Updates made on Twitter and Facebook will re-post on your LinkedIn followers.

·         Do guest postings on LinkedIn to educate and to engage potential leads.

These were some lead generation tips for LinkedIn to make the job of sales much easier to grow a business. Try to follow them in your LinkedIn lead generation strategy and collect some useful leads to drawing some good business out of it.

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