Advertising tips for creating effective Facebook Ads

Today, “Facebook” is the 2^nd most visited website all over the web. Every day, billions of people log into their Facebook accounts to be aware of the things important to them, which includes getting updates of friends and family, celebs / companies / news agencies etc. they are following. Which is why, in order to grow a business, using this popular social media for online advertising is a smart thing to do.

Let’s have a look at some effective Facebook advertising tips to create a Facebook Ad that generates good number of convertible leads and sales for businesses.

1. Set goals for the Facebook Ad Campaign

Before doing anything, set a clear cut goal: what exactly you want to do by creating a Facebook Ad? This makes the entire advertising process not just easy but also cost-effective.

People come at Facebook to get along with their friends and family not to buy or sell products /services. Therefore, as an advertiser your goal should be to create a demand for your products or services instead of selling them to the Facebook users.

2. Optimize the Ad on all essential parameters

While creating an Ad on Facebook, three elements that need to be most accurate are title, body and the image. A relevant headline in 25 characters or less, an eye catching image and a good, brief description including an added value of the product or a striking discount are one of the best practices for Facebook Ads.

Make sure the image is added at the right place in the ad and is of high-quality, clutter-free and relates to the brand or product/service.

3. Add a crisp Call to Action

If someone sees your ad but doesn’t know what to do next, the ad becomes useless. So, a concise ad highlighting a CTA is your key to success. After all these one or two words are going to give you business.

4. Smartly choose and target your audience

By choosing the right audience for your ad campaign and targeting them accurately will give you a better click-through-rate. Go for the people whose interest and hobbies are somewhere close to your brands and its products/services.

5. Other salient  features of effective Facebook Ads

·         Tell the benefits of your products/services but don’t lie to your audience.

·         If possible add your brand name or a business logo within the Ad.

·         Create multiple variations of Ad with mix and match of different headlines and ad messages to find out the most successful one among the targeted audience.

·         Focus on keywords to enhance your brand visibility.

·         Run your Ads at the most active hours of your targeted audience.

These were some Facebook advertising tips to make your Facebook Ad campaign a success. Keep these points in mind and get the right attention and conversion to generate maximum revenue for your business.

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