4 Steps to Learn How to do Keyword Research

Inbound marketers have always stood on their toes to optimize business websites for searches. Thanks to search engines and their algorithmic updates. But, the one thing in search marketing that has and hopefully will never change is “Keywords”.

Keywords are the foundation for any search engine marketing campaign. Users search using keywords they feel right about – therefore you won’t be able to get traffic on your business website, generate online leads and rank higher on search engine result pages unless you focus on what users are looking for.

Therefore, to choose an accurate keyword is the most important thing in the search marketing. And for that how to do keyword research for search engine optimization is the first thing you need to learn. So, here you go.

1. Make a cluster of suggested keywords

A keyword research process starts with keeping business in mind and doing research on - categories and topics that drive more sales and audience you want to target. Subsequently, choosing the specific keywords you want to target.

Make sure, the keywords should be chosen by your targeted customers to make their searches. For this, you can either pick the keywords suggested by search engines, keywords getting displayed on SERP or you could take ideas from the keywords your competitors are using. But don’t use the exact ones. Use it as per your business, products and its services.

Yet, all this would not give you final keywords. These are just the cluster of suggested ones.

2. Blend long and short tail keywords

It’s important to keep a good balance between long and short tail keywords in your researched keywords for SEO. Long tail keywords are usually less competitive, hence easy to rank, whereas short headed keywords get frequent searches but are the generic ones, leading to huge competition.

So, a perfect blend of the two will pave your way to digital marketing success including, long term goals and short term wins.

3. Make use of keyword research tool

Once you are ready with your long list of suggested keywords, open Google Ad Words Keyword Research Tool and add the keywords in the search box.

Look and compare the important aspects of keywords, like its average monthly searches, competition, PPC Bid, allintitle and SERP- to narrow down the long list into the short ones.

4. Choose keywords as per the content

While looking at the keyword suggestions in keyword research tool don’t get confused and pick any random keyword. Choose the one that perfectly matches to your need as per content, and is also relevant to it.

If you do find a good keyword related to your business or to your audience but doesn’t match up with your landing page, then don’t use it. Instead create a different landing page on your website with a relevant content suitable for that keyword and use it.

To bring traffic on a website, but not to forget the genuine one; you have to pick the right keywords.  Doing the correct keyword research and using them on the most important places like Meta title, Meta description, header tags and last but not the least on the content will give the right results on SERP.