Have you ever thought about using social media for lead generation, apart from using it to promote
your brand name and make your audience aware about your business? If your
answer is no, then here is a post to answer two things specifically: why to use social media for lead generation and how this can be
done?
Why social media
to make sales?
- People usually communicate and discuss on social
media before any potential purchase.
- Getting to know prospect and establishing
relationships with them is an integral part of the sales process and social
media helps to accomplish this task quickly and easily.
- Social media allows marketers to see what people
are saying about their brand and what exactly are their needs &
requirements.
- Deepens existing relationship with the clients.
How to use social media for lead generation?
Below are few ways marketers can use to make concrete
sales through social media channels.
1. Establish the brand
image
Establishing business as on online authority is an easy
task with social media. Then, when consumers see quality information on your blogs
and website, their perception for the company starts to lean towards
considering it as a trustworthy medium for completing their needs &
requirements, which eventually helps businesses to get sales leads through social media which gets
converted into sales easily.
2. Use call to
action on social media
Generally, people on social media are with the mindset of
browsing and socializing, not buying. But this doesn’t mean you can’t make a
sale on social media.
Craft a relevant call-to-action; make readers an offer
they want and can’t refuse and encourage them to make a response indirectly by
providing sense of urgency and one-time offers.
3. Right thing at
right time
Providing right information / products / services at the
right time is a key for successful lead generation. This practice for sharing
things with the prospect at the right time doesn’t make a business smart, but
it makes them look like they value their customer’s need and helps them to make
a right decision.
The idea of using social media for lead generation is very simple - listen to customers, keep
self-promotion minimal and share information/products/services relevant for
them at right time.
Following these three steps will undoubtedly generate
more leads for your business.
To know more about Online Lead & Traffic Generation through Social Media, visit:
http://www.innovazioninteractive.com/blog/category/social-media-marketing/social-media-optimization/
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