How to Create Brand Memes for Social Media Marketing

For successful online campaigns, marketers keep on trying new ideas to make their content go viral among the audience. And, visual content marketing is a great way to make this happen. Though, visual content are of various types like – images, videos, infographics, memes etc. and so are the ways to create them.

Here this post discusses how marketers can create brand memes for brand promotion on social media platforms.

1.Begin with research

To start a conversation among your audience and customers with meme marketing, finding the right image is utmost important. Therefore, go on and research for - images of your product and services that can be used for a meme, sites that show meme based images which have been popular for long time or current trending ones.

2.Understand what you are producing

Once you have selected the image, get clear in your mind what you want to produce in front of your audience. The last thing you want to do is offend your audience. So, determine whether the meme you are creating fits into your brand and is appropriate as per your audience or not?

3.Be funny and relatable

Although, you are creating meme for brand marketing, don’t make it too serious. Maintain its entertainment value and make sure your audience can relate to it for generating more comments and shares on the post.

4. Include Tags and relevant Hash Tags

The goal of posting a meme is to improve brand visibility and boost conversion rate. Hence, once your brand meme gets created and you are ready for posting, add tags and hashtags to make easier for your audience to find your post and to invite others in their network to share your images.

No doubt, memes are easy to create and generate a lot of traffic, but too much of sweetness is also not good for the health of your brand. Therefore, don’t make meme marketing your only content marketing strategy.

Use them as a gem that appears once in a while to provide a break from your usual content posting rhythm on social media platforms and serve your audience with a new content format.