Importance of Video Marketing for Brand Promotion

With the rise of YouTube and other video sharing platforms, video marketing has become a major part of marketing and advertising to promote a brand. Effective visuals boost customer engagement and establish an easy two-way conversation.

Here is “how” video marketing benefits brand and what importance video marketing upholds in content promotion?

1.       Resolves customers query instantaneously

With “how to” videos, you can show solution of your customers queries and problems with your products and services and can simultaneously boost your chance for quick and easy sale along with improved rankings on search engine result pages. 

When you and your brand products resolves customer’s problem, it increases loyalty in their mind and make you an obvious choice for next purchasing.

2.       Boost customer engagement

Studies have shown our brain is more effective in visual processing and therefore, amount of information transmitted and retain is much more through video marketing as compared to text. Videos consist of text, images and sound; making it a superior way for improving customer engagement and brand promotion.

3.       Videos are inherently viral

Mostly people prefer watching videos instead of reading textual based content because videos are something they remember for long. Also, videos attract more viewers and get more shares if they are interesting and informative. This makes video marketing more viral as compared to other marketing mediums.

4.       Increases sales conversion

Mostly customers do some research on Google or on YouTube before buying anything. So, now is the time to upload some good and quality videos with proper title, description, keywords, tags, and sitemap to rank in the top results of Google result pages for increased sales conversion.

5.       Videos are inexpensive

A “how to” video series is an inexpensive and a great customer service tool. Hiring a customer service team for 24*7 to give “how to” tutorials on brand products/services is expensive. Instead, it’s much easier and inexpensive to create and upload a video series for the same to help your customers and keep them happy.

By looking at above points, you must have understood why video marketing is important for brand promotion. But this can only be possible when viral video marketing is done correctly to communicate an appropriate message. An offbeat video with a brand signature, updated on any video sharing site or on social media platform can do more harm to a brand reputation than without adopting video marketing.

So go on, create a video about your brand; its products and services and give your business a brand name with video marketing.