When is the best time to tweet?

Finding the best time to post on social media is a very essential factor of social media optimization, especially when it’s about building brand awareness, credibility and trust in customer’s mind and strengthening customer relationships.

So, if you are trying to grow your presence on Twitter and to get the most out of this social network, finding the best time to tweet for your business is here in this post.

1. Identify your targeted audience

Identify your targeted audience: is that a local market or global you are serving?  Depending on what people you are going to market your products, you would be able to define it local / global, and target time-zones accordingly. You might have to share different versions of a post just because your audience are in different countries and speak different language altogether.

2. Collect data

Collect, aggregate and analyze the data. This will help to determine at what time most of your targeted Twitter users are active and share your content pieces. After knowing, start scheduling and planning your tweets before or after those peak time frames to avoid competition, getting lost in the crowd and to strengthen twitter marketing strategy.

3. Share regularly and consistently

Once you know the best time to tweet and the schedule is prepared, stick to it and work consistently on it. This will help to get metrics for evaluating twitter marketing strategy and social media optimization.

4. Use Google Analytics

Using Google Analytics data, you can get to know, how much traffic your website is getting through Twitter; what are your most popular tweets and which are those web pages on your blogs or website which are liked and shared by your targeted audience at most. 

The best way to determine when and how often social media marketers should tweet is to review the researched and analyzed data of Twitter or any of the social media platforms.

But the work is not finished yet.

After knowing the best time to tweet, start engaging with the customers on the shared tweets. Initiate conversation with customers to turn the followers into brand advocates who strengthen your brand reputation, adding credibility to your products / services online.

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