How to use social media for lead generation?

Have you ever thought about using social media for lead generation, apart from using it to promote your brand name and make your audience aware about your business? If your answer is no, then here is a post to answer two things specifically: why to use social media for lead generation and how this can be done?

Why social media to make sales?

- People usually communicate and discuss on social media before any potential purchase.

- Getting to know prospect and establishing relationships with them is an integral part of the sales process and social media helps to accomplish this task quickly and easily.

- Social media allows marketers to see what people are saying about their brand and what exactly are their needs & requirements.

- Deepens existing relationship with the clients.

How to use social media for lead generation?

Below are few ways marketers can use to make concrete sales through social media channels.

1. Establish the brand image

Establishing business as on online authority is an easy task with social media. Then, when consumers see quality information on your blogs and website, their perception for the company starts to lean towards considering it as a trustworthy medium for completing their needs & requirements, which eventually helps businesses to get sales leads through social media which gets converted into sales easily.

2. Use call to action on social media

Generally, people on social media are with the mindset of browsing and socializing, not buying. But this doesn’t mean you can’t make a sale on social media.

Craft a relevant call-to-action; make readers an offer they want and can’t refuse and encourage them to make a response indirectly by providing sense of urgency and one-time offers.

3. Right thing at right time

Providing right information / products / services at the right time is a key for successful lead generation. This practice for sharing things with the prospect at the right time doesn’t make a business smart, but it makes them look like they value their customer’s need and helps them to make a right decision.

The idea of using social media for lead generation is very simple - listen to customers, keep self-promotion minimal and share information/products/services relevant for them at right time.    

Following these three steps will undoubtedly generate more leads for your business.

To know more about Online Lead & Traffic Generation through Social Media, visit:

http://www.innovazioninteractive.com/blog/category/social-media-marketing/social-media-optimization/