Importance of Video Marketing for Brand Promotion

With the rise of YouTube and other video sharing platforms, video marketing has become a major part of marketing and advertising to promote a brand. Effective visuals boost customer engagement and establish an easy two-way conversation.

Here is “how” video marketing benefits brand and what importance video marketing upholds in content promotion?

How to Evaluate Social Media for Brand Awareness?

Newer social networking sites are popping up each day. Some get massively popular among the audience while others don’t get much of a warm response. But as far as branding and companies online presence is concerned, customer engagement and interaction on some of the most popular ones is a must, especially those where the target audience frequents.

If you have added your business accounts on all the major social media profiles – Facebook, LinkedIn, Twitter, Google +, etc. with right content but unaware about the success or failure of social media efforts and its impact on your brand, then you are only half-way through of your social media marketing.

How to build a fan base on Facebook?

With almost 1 billion active user accounts, Facebook is the top most social networking outlet for business promotion. On such a huge platform, every business can find an audience but attracting right audience is an art. Number of fans doesn’t matter if you attract less but relevant fan base.

But building a fan base that actually cares about your brand and check out your social profile is a task.

In this post, we will look at some quick and easy ways addressing the question- how to build relevant fan base on Facebook business profile.

How to build a brand for online business

Today most successful businesses are well recognized brands as well. Their credibility in customer’s mind and trusted reputation keep them returning to the brand again and again. Therefore, being a digital marketer building a brand which is well identified and powerful will boost the business advertising and marketing efforts.

Let’s begin with understanding what exactly “branding” is; why it’s important for online business; and how to build a strong and reputed brand for your business.

Content Writing Tips to Improve Content Quality for Online Marketing

As more and more businesses are integrating their online marketing campaigns with content marketing, opportunities for making your content visible among your audience has reduced enormously. And thereby need for high-quality content has increased.

You must be thinking, writing quality content is a time taking process as it should be informative, descriptive and should discuss every minute detail of the topic you are writing upon. But, it’s not that true.

Why link building is important for online business?

Link building has always been an important component of SEO strategy for online businesses to improve search visibility. Even though it has changed a lot in last few years but it’s definitely not dead. Search engines use these links for:

-Discovering new web pages

-To determine ranking of web pages

On-Page Vs Off-Page SEO: Which is better Search Engine Optimization Strategy?

When it comes to make a website more searchable on search engine result pages, many factors play important roles like – website design and easy navigation, attractive as well as search-friendly graphics and visibility over social networking sites.

And for that there are two important optimization techniques: on-page and off page SEO. Though which of these two is more important is the most debated topic of search engine optimization, the truth is both are equally important and vital for a customized search engine optimization strategy and good ranking on SERP.

Now the question is what percentage is good for on-page and off page optimization?