Online market is a crowded place where numerous companies
sell similar products / services. And, with the increased competition, it has
become a major challenge for online marketers to make meaningful and fruitful
connections with their customers. Because consumers tend to buy products from
businesses they trust. Therefore, product or brand evangelism helps businesses to build their brand reputation
and spread word of highly exemplary services.
Evangelism
marketing relies on customers to recommend a business, its products and
services to other potential customers in honest and organic way. Customers, who
do this, act as a “customer evangelists”.
But, generating such genuine and positive feedbacks and
recommendations is a herculean task. Marketing professionals develop strategies
to effectively satisfy customer’s need, by creating online communities for
customers to interact, by sponsoring events, etc. to let their customers talk
about their products and services positively.
Benefits of
Evangelism Marketing
Now, let’s have a look at the benefits of evangelism marketing that helps businesses gain a loyal
customer base.
1. Unbiased advertising
Customer evangelists are often the best sales
representative because their opinion about a product/service is un-biased and
is not associated either with a company or with its benefits. Therefore, brand evangelism becomes one of the
best marketing strategy companies should follow.
2. A committed customer base
A happy customer or a customer evangelist provides
genuine feedback to other customers in need. This helps marketers to create a
trusted network of helpful and devoted customers.
3. Long-term
promotion
Even if other brand marketing and promotion campaigns
come to an end, evangelism marketing
is a never ending advertising process. It empowers customers trust in a brand
by encouraging positive reviews for longer course of time.
To know more about Evangelism Marketing, visit: http://www.innovazioninteractive.com/blog/category/online-branding/
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