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Thursday 27 August 2015

What is Evangelism Marketing & its Benefits

Online market is a crowded place where numerous companies sell similar products / services. And, with the increased competition, it has become a major challenge for online marketers to make meaningful and fruitful connections with their customers. Because consumers tend to buy products from businesses they trust. Therefore, product or brand evangelism helps businesses to build their brand reputation and spread word of highly exemplary services.

What is Evangelism Marketing?

Evangelism marketing relies on customers to recommend a business, its products and services to other potential customers in honest and organic way. Customers, who do this, act as a “customer evangelists”.

But, generating such genuine and positive feedbacks and recommendations is a herculean task. Marketing professionals develop strategies to effectively satisfy customer’s need, by creating online communities for customers to interact, by sponsoring events, etc. to let their customers talk about their products and services positively.

Benefits of Evangelism Marketing

Now, let’s have a look at the benefits of evangelism marketing that helps businesses gain a loyal customer base.

1. Unbiased advertising
Customer evangelists are often the best sales representative because their opinion about a product/service is un-biased and is not associated either with a company or with its benefits. Therefore, brand evangelism becomes one of the best marketing strategy companies should follow.

2. A committed customer base
A happy customer or a customer evangelist provides genuine feedback to other customers in need. This helps marketers to create a trusted network of helpful and devoted customers.

3. Long-term promotion

Even if other brand marketing and promotion campaigns come to an end, evangelism marketing is a never ending advertising process. It empowers customers trust in a brand by encouraging positive reviews for longer course of time.

To know more about Evangelism Marketing, visit: http://www.innovazioninteractive.com/blog/category/online-branding/


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