How to do website content audit?

If you are:

·         Migrating your website to another CMS / server

·         The SEO is not bringing desired results

·         Plagiarism issues are being found on content

Or any other issues related to content marketing efforts are there; then website content audit is the first thing you need to do for your business. 

Reason being, with web content audit you can have a look at all the content on the website to get to know the strengths and weaknesses to prioritize future marketing activities.

Content audit is a time-taking process, thus it’s advised to hire a content auditing agency as they are specialist in identifying ways to improve organic search results, content pieces that have performed best in the past, content topics which audience prefers to read, flaws in the content, and they can even suggest new ideas for future content plan.

Now have a look at the content audit checklist to perform effective website content audit just in case if you plan to undertake the process by your own.

I. Gather Data

The first step of web content audit is to gather some very essential data like page title, URL structure, keywords, content author, comments, targeted audience, type of content – evergreen, timely, relevant or out-of-date, word count, and traffic.

You can also gather some additional information about content like – redirects, client and server errors, internal and external links, anchor texts and image URL’s.

II. Analyze the data collected

Once you have gathered all the necessary data mentioned above, you will find the answers for these five basic questions of content audit.

1. What type of content you have?

2. Who made the content?

3. How people responded?

4. How content performed with the targeted audience?

5. Which content is out-dated and evergreen?

III. Take actions on the collected data

Now take required actions on the researched and analyzed data following the content audit process.

1. Use the researched data to refine or reshape the content strategy to improve the quality of future content pieces.

2. Update outdated content pieces and rewrite the ones which didn’t performed well by incorporating elements of the best performing content.

The Website content audit should be done frequently because careful examination of web content each time helps to boost marketing efforts, grow the brand name and improve ROI.   

To know more about Content Auditing, visit: http://www.innovazioninteractive.com/blog/category/content-marketing/