How to build a fan base on Facebook?

With almost 1 billion active user accounts, Facebook is the top most social networking outlet for business promotion. On such a huge platform, every business can find an audience but attracting right audience is an art. Number of fans doesn’t matter if you attract less but relevant fan base.

But building a fan base that actually cares about your brand and check out your social profile is a task.

In this post, we will look at some quick and easy ways addressing the question- how to build relevant fan base on Facebook business profile.

                                                                                                                                                                   

          

1. Link your personal Facebook profile with your official account

Allow people to become a Facebook fan of your business profile through your personal profile by inter-linking the two. Once you do this, your business page will pop up whenever anybody will hover over your business name and it will eventually get more Facebook fans on your business profile.

2. Add a Facebook Like box at website

By adding Facebook like button, at the website you enable visitors to like your business profile without login on their Facebook accounts. This works to grow Facebook fan base because it keeps visitors focused on your website and because they are your potential leads so they will be interested in the content you post on your Facebook account.

3. Run a Facebook Ad Campaign

If you plan to run a Facebook Ad Campaign, do it through geo-targeting. Run your ads for specific audience for a particular location around your business who are interested in your products and services and will visit your site to buy them.

4. Post relevant content and get involved into conversations    

Every content piece that you post on Facebook should have 3 major goals: comments, likes and shares.

These three actions create opportunities for your content on Facebook to reach genuine audience.

Reply to each and every comment you receive at your post to give a look and feel of genuine and authentic business page.

By following these steps one can surely improve relevant number of Facebook fan following and can upgrade social media optimization to achieve goals of social media for business.

Still if you want to add some more ideas to add on how to build a fan base for Facebook or want to discuss on the given ones; comment in the below text box.