Producing valuable and
relevant content for brands to engage targeted audience each and every time is
a tough task and requires a lot of efforts. So, when you are thinking to keep
your website content fresh and updated, instead of creating something from
scratch, it’s better to put some of your older and popular pieces back to work.
Here is a short list to help
your content stay fresh, relevant and updated easily.
1. Review your website and keep
up with the latest trends
Research on what your visitors
are interested in. Write a blog, newsletter or generate podcast and share it
with your visitors. Create poll asking about their questions and concerns, and then
write the content to address those queries.
2. Dig deep into Analytics
Your analytics offer a wealth
of information you can use to refresh your website content. Take a look at what
people are searching for to find your website/blog, at which post people spend
the most time and which content pieces did the best in terms of driving traffic.
See where you can replicate that success, by building that topic in your
content marketing efforts.
3. Update other content besides blog
·
Check into your social media profiles tied to
your website and update them often.
·
Check your main pages like- home page, landing
pages, etc for outdated information and be sure to switch them out ASAP.
·
Update your website functionality, theme and plug-ins
regularly.
4. Research your competitors
Research the content of your
competitors to see what latest news and trends they are staying up to date with,
for content marketing. Use this analysis to encourage your content marketing
efforts to keep your website content fresh and updated.
There are many ways of keeping
the website content fresh. Just remember, fresh website and updated content leads
to better search engine rankings, more traffic, and regular, loyal customer
base.
Hopefully, these reminders
will help ensure that your website content remains on-point and effective.
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