How to improve website Google ranking?

It is essential to optimize various aspects of a website to make it rank higher on search engine result pages aka SERP; almost all the web masters know this. But, chances are some of them might not be aware about the major areas which help to improve Google ranking of a website.

This post is dedicated to all those online marketers who want to know how to increase Google ranking of a website.

1. Start with basic marketing strategies

Conduct a research and learn about your targeted audience before making any marketing strategy for SEO campaign. Plan a strategy, set goals for the campaign and ensure tracking is in place to measure your SEO efforts.

2. Work on On-page factors

On-page optimization is also massively important in determining website Google ranking. Therefore, keep the below points in mind:

·         Always keep the domain name shorter as it will be easier to make them rank on SERP.

·         Place the keywords early in the title along with meta title, meta description and body of the content.

·         Include meta title, description and H1, H2 tags at all the important places within your content.

·         Optimize the images appropriately with image title, alt tag and image description.

3.  Make user-friendly website

No matter how good or attractive your website has been designed, if it’s not user friendly it will have no significance at all. So, ensure easy and smooth navigation, make it mobile responsive, decrease loading time of the website and try to eliminate website flawless in terms of website design and coding.

4. Keep updating quality content

Unique and quality content provides ranking foundation for any website. Therefore, update your website with detailed and informative content useful for the readers. Include relevant keywords, images and videos where possible and optimize them accordingly.

5. Concentrate on link building and social sharing

Content with no user visibility is of no use. Hence, make sure your web content is easily available to your target audience. The easiest way to do so is to make use of social media.

Share your blogs and other web content on all prominent social media platforms and also integrate your social profile links into your website to improve Google ranking.

Also, generate quality back links from the web pages that closely relate to your website and helps to attract good volume of traffic on it.

There are many more tips to gear up your Google search results but these are some truly important and basic ones to begin with. Still if you feel some other tips on how to increase website Google ranking is missing in this article, please share it in the given comment box.

To know more ways to improve Google ranking for website, visit:  http://www.innovazioninteractive.com/blog/category/search-engine-marketing/search-engine-optimization/

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