Shopping cart abandonment is a big problem in online
market and especially for ecommerce websites. And, being an online business
owner you should always be aware of why your valuable customers don’t hit buy
button once their shopping cart is full and how to reduce shopping cart abandonment rate.
Below are some good shopping cart abandonment reasons that make customers leave their carts and websites as well, without placing the final order:
1. Longer load time.
2. Not mobile–friendly website.
3. Sudden and unexpected price hike with extra charges.
4. Customer’s ill faith about website data and
transaction security.
5. Research not price is the aim.
6. Scarcity of shipping and payment options.
In order to reduce
and recover shopping cart abandonment in your business, here are some tips
and solutions, keeping in mind the
above reasons.
1. Make “add to cart” button much bolder, bigger and
pleasant to customer’s eye to increase conversion.
2. Offer your
buyers a price guarantee to leave a good impression on your customers; they
can’t find better deal than this anywhere else.
3. Offer all major credit and debit card options and even
cash-on-delivery payment mode to help boost sales.
4. Send reminder mails with a sense of urgency if
appropriate, to the buyers who left the shopping carts abandon with an
expectation of higher open and click-through-rate.
5. Don’t add extra charges at last moment. Make it easy
for shoppers to find shipping charges and if you are offering free shipping or
any other special discount in your sale, display it clearly in your advertising campaign.
6. Add plenty of information on website about the
products you are offering and allow customers leave reviews and testimonials on
your business to help others to make their shopping decision quick and easy
without abandoning their shopping carts.
7. Reduce the number of pages involved in checkout process
to make easy for them to checkout and complete the process.
8. Have high-quality images of the products you are
offering with alternate views and zoom-in/-out functionality.
9. Optimize the website for mobile phone as well as PC
users, and make sure the website and inner pages load quickly.
10. Secure the website
with SSL certificate so that the customers can trust the
website while making the payment.
Though following the above mentioned shopping cart abandonment solutions requires a
lot of focus on the various elements on your website, but this extra effort is definitely
worth to make to reduce shopping cart
abandonment and to gain more revenue.
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