How to Integrate Email Marketing and Social Media?

A digital marketer keeps on experimenting with new tricks and tactics to reach the targeted audience. He has to be up for all means and ways, whether its email marketing, social media, or content. One single medium can be very much effective for a business but, if a marketer will focus on one platform only, then he/she will definitely miss out the opportunities associated with the others.

So, let’s integrate these channels to make our approach to our audience not only unique and refreshing but also boost our business with this new marketing strategy.

In this post, we will learn how to integrate email marketing and social media; to make the most out of the two most powerful digital platforms.

Make your subscriber list social

Uploading subscriber list on social networking sites, gives:

• Email subscribers a name and a recognizing face. They are no more a faceless textual list.
• Following them on social networks will give a better idea of customer’s interest and needs.
• Interesting and helpful content might give you some new potential customers.

Compose an email campaign for your social presence

Make a short but sweet announcement of your new social account using emails. A good number will surely get added in your subscribers, friends, and followers list.

Don’t forget to add logo, call to action, and what the recipients will receive once they follow you in mail.

Encourage your customer’s by adding their exceptional posts and comments in your email. Tell your customer’s you appreciate their efforts, trust and loyalty in your brand. 

Build your social media post around your emails

Announcing big news through your emails? Use this opportunity to spread the similar content and extend the conversation on social media platforms.

Other points to remember

• Add social media buttons onto your emails to make them viral.
• Use social media platforms to build email list. Add email opt-in prompts in all social media channels.
• Share a link of web-based versions of emails on social networking sites.

Using two digital marketing strategies – email and social media altogether is a unique and helpful idea. Try to follow the above suggestion regarding social media and email marketing and do share in the comment box what success you found with the same.